Hunan Teila Heavy Industry Machinery Service Co., Ltd.

Chinese Engineering Machinery Enterprises In Response To One Belt and One Road's Call

India, the same as China, is one of the four ancient civilizations in the world and has a long history of cultural and trade cooperation with China. He is now the world's second largest population country and one of the fastest growing countries in the world. It is ranked third in the world in terms of purchasing power, second only to the United States and China, and is known as the gold brick in BRICS. Today, the pearl of South Asia of India is becoming one of the most important strategic locations for Chinese engineering machinery enterprises.

Chinese Engineering Machinery Enterprises In Response To

First, the bright pearl of India, China's construction machinery in The One Belt and Road

India is not only the ancient state of civilization, but also the intersection of Chinese and western culture and trade. It has also been an important stop on China's silk road since ancient times, and India's economy has grown rapidly in recent years. It became one of the fastest growing countries in the world, and the purchasing power was second only to that of the United States and China. Hailed as the brick in BRICS, India officially joined the SCO on June 9, 2017. Whether it is the future development, trade culture, regional influence, or economic culture, it is the strategic point for future construction machinery enterprises.

Second, China's engineering machinery actively participates in the Indian market

The "One Belt And One Road" advocated by China will build more than 60 multinational roads, railways, power projects and ports, and thus re-open the routes for land and sea cultural trade between China and Europe. India has become an important center of economic and cultural exchange in the world with its unique historical, cultural and geographical advantages in the "One Belt And One Road". For China's engineering machinery companies, there is no limit to the business opportunities in this emerging economy. So, China's engineering machinery companies, which have been actively going out in China's "One Belt And One Road", have been actively planning for a layout in India.

Third, the Indian layout of Chinese engineering machinery

1. "India year" of XCMG , the leader of Chinese engineering machinery

Wang min, chairman of XCMG group in January 2017, announced that XCMG would invest $150 million in local construction plants in India. In 2017, XCMG will choose XCMG's dominant products and push forward India's market development. Xuzhou engineering machinery group, as the leader of China's engineering machinery industry, has been focusing on the development of the Indian market. XCMG not only established XCMG India machinery co., LTD., but also was responsible for providing quality products and services for XCMG. Sching, located in Chennai India, is responsible for the production of concrete machinery. XZ200 and XZ320, a special type of XZ200 and XZ320 designed for the Indian market, have been widely recognized in the Indian market. In June this year, XZ6600 was first exported to India. From the platoon of Xuzhou construction machinery group in India, India is very important and significant.

2. Zoomlion, a Chinese engineering and mechanical giant starting with professionals

The Indian subsidiary of Zoomlion was established in 2009. It has a perfect local sales service management system and a central library of parts with over half a million dollars. In 2016, the Indian subsidiary built a new training center, and the training center was fully functional. It has a power system, a chassis drive system, an electrical system, a hydraulic system, a computer monitor system and a hydraulic platform, QUY450 tons caterpillar crane simulator and other professional platform equipment. But in the face of a new market, not only the promotion of engineering machinery and hardware, Zoomlion also has a new way to sign the education training program with the Indian government, working hand in hand with the Indian government industrial training school (GITI). Jointly undertake the training of engineering machinery and related technical services, it became the first company to work with the Indian government on engineering machinery training projects. It is expected to export 400 professional crane operators for the Indian engineering machinery market this year. From the training of professional staff, leaving the transmission genes of enterprises, so as to better exploit the Indian market.

3. "Made in India", the early layout of China construction machinery giant Sany

Sany's layout of the Indian market, which began in 2002, after more than a decade of meticulous cultivation, the sales of trinity India reached nearly 1 billion yuan in 2016. Sales in the first quarter of 2017 were up to 400 million yuan, up 90 percent year-on-year.

The company insists on the localization of products and talents, and insists on the development strategy of investment, design, production, sales and service, now Sany's "made in India" has thoroughly penetrated into many countries, such as Bangladesh, Nepal, Bhutan, Sri Lanka and maldives. It is a lively activity.

In 2016, India's construction machinery market grew by 1.4% year-on-year to $7.81 billion. The market is expected to grow 4.2 percent annually from 2018-2022. As a huge growth market along the way, it is expected that China's engineering machinery enterprises will take the initiative to get out.

In response to One Belt and One Road's call to catch up with the economic development column, it added overseas business development team and It has accumulated business cooperation with customers in more than 30 countries, including Vietnam, Cambodia, Indonesia, Malaysia, Singapore, Egypt, Pakistan and Kenya. This has made a good start to global business expansion.
While recommending to the world the sharing of China's excellent product resources, it also contributes to the overseas development of China's engineering machinery industry.

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